On Cookery classes, workshops, lessons and coaching

Do you know what you're looking for when you search on 'cookery classes, workshops, lessons, courses and coaching' or any combination of these? I did a search recently to see how to describe our cookery workshops (as I've decided to call them!) and came across all of these descriptions which essentially seem to be offering similar type services, but all trying to differentiate themselves from the others. Are potential customers bewildered, or is it a case of reading a bit more and then deciding which suits - which may be more of an issue around location or type of cooking being taught, rather than how the event (for want of a better word!) is perceived.

The Tasting Room philosophy is to make cooking, wine tasting and eating very informal and accessible, with small groups being the norm, and giving the occasion as much of a social dimension as a culinary one - believing as we do that people learn better when they are relaxed and open to conversation rather than when they feel uptight and constrained and under pressure. So, thats why we think that workshop describes what we do a bit more accurately than 'course' or 'class' although there is an appeal around the use of the word 'coaching' - or maybe 'mentoring' to get away from words starting with the letter 'C'! Any other suggestions?